Nir Eyal

Nir Eyal is a bestselling author, keynote speaker, and expert in behavioral design. Known for his groundbreaking books "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life," Eyal combines psychology, technology, and business to help individuals and organizations foster positive habits and improve focus in the digital age. With a background in psychology and business from Stanford University, he has contributed to esteemed publications such as The Harvard Business Review and TechCrunch. Nir Eyal also educates through workshops and consults for startups and Fortune 500 companies, empowering others to master behavior and productivity.