George Lakoff

George Lakoff is a renowned cognitive linguist and professor emeritus at the University of California, Berkeley. Born in 1941, Lakoff has significantly contributed to the understanding of how language influences thought and the human brain. His groundbreaking work in cognitive linguistics, notably on conceptual metaphor theory, has reshaped fields such as cognitive science, philosophy, and political science. Lakoff has co-authored several influential books, including "Metaphors We Live By" with Mark Johnson, exploring how metaphors govern everyday communication. Additionally, his analyses of political language, such as in "Don't Think of an Elephant!", have sparked widespread discussion on framing in political discourse.