The Long Tail

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses — the endlessly long tail of that same curve.

Endorsements

The New York Times bestseller that introduced the business world to a future that's already here.

Winner of the Gerald Loeb Award for Best Business Book of the Year.